| Course Description |
|---|
|
| This course will explore the nature, functions, and importance of |
| marketing. Topics covered will include consumer behavior, pricing, product |
| development, market research, distribution, and elements of promotion |
| such as public relations, advertising, direct mail, personal selling, |
| and marketing on the Internet. |
| Additional Information |
|---|
|
| Section 4138 is an online class. Instruction will be delivered via the |
| internet. Email the instructor as soon as you register at |
| shixenba@mendocino.edu. Log in the first day of class (1/20). Consult the |
| web page for log on instructions and additional information: |
| www.mendocino.edu. |