| Course Description |
|---|
|
| This course will explore the nature, functions, and importance of |
| marketing. Topics covered will include consumer behavior, pricing, product |
| development, market research, distribution, and elements of promotion |
| such as public relations, advertising, direct mail, personal selling, |
| and marketing on the Internet. |
| Additional Information |
|---|
|
| Section 0136 is an online course. Email the instructor as soon as you |
| register at shixenba@mendocino.edu. Log in the first day of class (8/18). |
| Consult the web page for log on instructions and additional informtion: |
| www.mendocino.edu. |
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