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Mendocino
College Home
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Schedule > BUS 151 Orientation
Summer 2012 BUS151--Introduction to Marketing (3 units)
Section 8102 Class Begins June 18, 2012
Course Description
This course will explore the nature, functions and importance of marketing. Topics covered will include ethics, consumer behavior, pricing, product development, market research, distribution, and elements of promotion such as public relations, advertising, direct mail, personal selling, and marketing on the Internet.
Recommended Prep: English 80 or placement into English 200 through assessment process
- Instructor: Steve Hixenbaugh
- Email: SHixenbaugh@mendocino.edu
- Textbook Information:
Contemporary Marketing by Boone and Kurtz. 15th Edition.,
Southwestern ISBN-13: 978-1-111-22178-2
Approximately $125
- Estimated Time per Week: Students can expect to spend approximately 6 to 8 hours per week reading, writing, and taking quizzes and participating in online class discussions.
- Special Requirements: Log into Etudes the first day of class (6/18).
- Assignments & Tests: Students will complete weekly chapter assignments, two written case studies, a midterm exam and a final exam.
- Additional Comments: The entire course will be conducted online through the Etudes program. Students are required to have Internet access, an active email account, the ability to use word processing, conduct Internet searches, attach files, send emails, and work independently.
- New to ETUDES:
Here is an
Online Orientation (Flash presentation opens in a new window)
that will show you the basics of how to use ETUDES. Here is a
flash tutorial (Flash presentation opens in a new window)
that demonstrates the log in protocol. Be sure to check System
Requirements before getting started with ETUDES. You need to do this
on each computer you use while taking a class through ETUDES.
- ETUDES Course: You will log into the
Etudes classroom with the log-in information provided below.
Login ID |
Password |
First 2 letters of first name +
First 2 letters of last name +
Last 5 digits of Student COLLEAGUE ID
(Type using all lower case letters)
Example:
Jose A. Garcia
Student ID: 1021045
Username = joga21045 |
Month Day of birth in school records
(Type using all lower case letters)
Example:
Birthday is April 11th, 1982 (04/11/82)
Password = 0411 |
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