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Mendocino College Home > Distance Education Home > Distance Education Course Schedule > Bus 151 Orientation

Summer  2010 BUS 151 Introduction to Marketing (3 units)

Section 0008    Class Begins June 21

Course Description: This course will explore the nature, functions and importance of marketing. Topics covered will include ethics, consumer behavior, pricing, product development, market research, distribution, and elements of promotion such as public relations, advertising, direct mail, personal selling, and marketing on the Internet.

• Instructor: Steve Hixenbaugh
• Office Hours: By appointment
• Office: Room #724 Lowery Library
• Telephone: (707) 468-3220
• E-Mail: SHixenbaugh@Mendocino.edu
• Textbook: Contemporary Marketing by Boone and Kurtz. 2009 Edition., Southwestern 2009

  Course Operation: On-line lecture, discussion, and case studies.
  Students are expected to have read the material in the assigned chapters and on-line resources, and be prepared to respond to assigned questions and participate in on-line forums. Students must log in to the course website at least once per week. The instructor may drop students for non-participation.
  
  Due to technical limitations on the course website, late assignments and make-up exams will not be offered.
  
  Grading: Final grades will be based on the following:
  Midterm Exam (25%)
  Four Written Case Studies (20%)
  Completion of on-line assignments/ activities (20%)
  Final Exam (35%)
  
  A 100-90
  B 89-80
  C 79-70
  D 69-60
  F 59 and below
  
  Withdrawing: It is solely the student's responsibility to withdraw from the course. To withdraw you must go to the admissions office and complete a course withdrawal form before June 30.
  
  Midterm Exam:        Week of July 5 On-Line
  Final Exam:             Week of July 26 On-Line
  
  Week of:
  June 21 Chapter 1: Marketing-The Art and Science
  Chapter 2: Marketing Strategic Planning
  Chapter 3: Marketing Environment, Ethics and Social Responsibility
  
  June 28 Chapter 4: E-Business in Contemporary Marketing
  Chapter 5: Consumer Behavior
  Chapter 6: B2B Marketing
  
  July 5  Chapter 7: Global Marketing
  Chapter 8: Marketing Research & Sales Forecasting
  Chapter 9: Mkt Segmentation, Targeting, Positioning
  
  Midterm Exam
  
  July 12 Chapter 10: Relationship Marketing
  Chapter 11: Product and Service Strategies
  Chapter 12: Developing and Managing Brand
  
  July 19 Chapter 13: Marketing Channels, Supply Chain Mgmt.
  Chapter 14: Retailers, Wholesalers, Direct Marketers
  Chapter 15: Integrated Marketing Communications
  Chapter 16: Advertising and Public Relations
  
  July 26 Chapter 17: Personal Selling and Sales Promotion
  Chapter 18: Pricing Concepts
  Chapter 19: Pricing Strategies
  
  Final Exam
  Case Studies Due
  
  Exact Schedule Subject to Revision

• New to ETUDES: Here is an Online Orientation (Flash presentation opens in a new window) that will show you the basics of how to use ETUDES. Here is a flash tutorial (Flash presentation opens in a new window) that demonstrates the log in protocol. Be sure to check System Requirements before getting started with ETUDES. You need to do this on each computer you use while taking a class through ETUDES.
• ETUDES Course: You will log into the Etudes classroom with the log-in information provided below.

Log in to your course on the first day of the class. Here's how:
Go to the ETUDES portal at http://myetudes.org/portal

ETUDES link