Business 151 Orientation

Distance Education at Mendocino College

Fall 2008 BUS 151 Intro to Marketing (3 units)

Section 0136 Class Begins August 18

Course Description

This course will explore the nature, functions, and importance of marketing. Topics covered will include consumer behavior, pricing, product development, market research, distribution, and elements of promotion such as public relations, advertising, direct mail, personal selling, and marketing on the Internet.

Instructor: S. Hixenbaugh
Email: shixenba@mendocino.edu
After the class has started, please use Etudes Private Messages for communication.
Textbook Information: Basic Marketing: A Marketing Strategy Planning Approach w/CD, William D. D. Perreault, ISBN-13: 9780073324043 Approximate cost new $165
Estimated Time per Week: Students can expect to spend approximately 6 to 8 hours per week reading, writing, and taking quizzes and participating in online class discussions.
Special Requirements: Email the instructor after you sign up for the class. Log into Etudes the first day of class (8/18).
Assignments & Tests: On-line lecture, discussion, and case studies. Students are expected to have read the material in the assigned chapters and on-line resources and be prepared to respond to assigned questions and participate in on-line forums. Late assignments and make-up exams will be offered only in the event of extenuating circumstances.
Additional Comments: The entire course will be conducted online through the Etudes program. Students are required to have Internet access, an active email account, the ability to use word processing, conduct Internet searches, attach files, send emails, and work independently.
New to ETUDES: Here is an Online Orientation (Flash presentation opens in a new window) that will show you the basics of how to use ETUDES. Here is a flash tutorial (Flash presentation opens in a new window) that demonstrates the log in protocol. Be sure to check System Requirements before getting started with ETUDES. You need to do this on each computer you use while taking a class through ETUDES.
ETUDES Course: You will log into the Etudes classroom with the log-in information provided below.

Password

First 2 letters of first name +
First 2 letters of last name +
Last 5 digits of Social Security Number

(Type using all lower case letters)

Example:

Jose A. Garcia
SSN: 111-22-3333

Username = joga23333

Month Day of birth in school records

Example:

Birthday is April 11th, 1982
(04/11/82)

Password = 0411

NOTE: If you forget your password, you can Reset Password on the Etudes log-in page

Fall 2008 BUS 151 Intro to Marketing (3 units)

Section 0136 Class Begins August 18

Course Description

ETUDES link